Catalyst Communication

CLIENT BIO Catalyst programs enable cycling and outdoor manufacturers and retailers to cooperatively market their products to consumers. CHALLENGE Provide stronger name recognition and marketing support for 80 national retailers, where they compete with larger distributors. Also, update in-house workflow with new technology available and recruit and manage a larger design staff. RESULT Design and production of 80 syndicated catalogs annually totaling 1.2 million circulation, POP systems, & other supporting marketing materials. The Cycling Guide was awarded 1st place for the DMA -Design Award in 1998 and 1999.