CLIENT BIO: Outdoor Industry Association (OIA) was founded in 1989 and provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the Outdoor Industry. CHALLENGE: LMD was hired to create their bi-annual State of the Industry Report and complimentary marketing materials. RESULT: OIA's annual conference participation grew 26%.OIA also raised $114,116 for the OIA Outdoor Fund.The 24 page report was awarded 1st place for the ASAE - Gold Circle Award in 2000 and 2002.